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City rebrands teen pregnancy, STD reduction program

RISE (Reach Inside, Strive for Excellence) is a collaboration of young people and adults who work to help reduce rates of teen pregnancy and STD and HIV/AIDS. (Photo: City of Rochester)

Rochester, N.Y. (WHAM) - There is a new look and name for a program helping to reduce teen pregnancy and STD rates.

RISE (Reach Inside, Strive for Excellence) is a collaboration of young people and adults who work to help reduce rates of teen pregnancy and STD and HIV/AIDS.

RISE is led by the City of Rochester and funded by a grant from the NYS Department of Health. It was known as the Comprehensive Adolescent Pregnancy Prevention Program.

“With the new RISE campaign, the youth of our community are calling on us all – parents, caring adults, community partners and elected officials – to help them stay safe and reach their full potential,” said Mayor Warren. “Over the past few years, the City has led the way in making sure that youth get both facts about sexual behavior and access to proper health care. The fact that teen pregnancy rates are finally starting to come down, proves that our approach is working."

Evidence-based sexuality curriculums put into use at middle schools, high schools and community settings are the basis for the program. It focuses on risk reduction through abstinence and safe sex education.

Increased access to health care and information about treatment protocols are also helpful for parents, grandparents, and other adults to communicate more effectively with kids and teens about sexual health and other tough topics.

For more information about RISE, you can visit the RISE website.

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