Foodlink's Fill the Bus campaign set to kick off

Bags of food from the Fill the Bus campaign will help feed thousands of children at risk of hunger in the Rochester and Finger Lakes region.

Henrietta, N.Y. -- Foodlink's annual effort to feed hungry children to boost their performance in school is set to begin this weekend.

The Fill the Bus campaign kicks off tomorrow and runs through Sept. 4 at local Wegmans stores.

Shoppers can purchase suggested items for the BackPack program at checkout. Those items will be given to thousands of local kids to alleviate hunger on weekends and during school breaks.

Alexis Arnold caught up with representatives from Foodlink, Fidelis Care and Wegmans to explain more about how the program works and how it helps kids in need.

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