Local businesses team up to help inspire women

In honor of International Women's Day, which is coming up tomorrow, Maxim Spa & Salon and Dress for Success Rochester are collaborating for the inaugural Power Cuts event.

Through tomorrow, Maxim will provide a match of services to Dress for Success for every paid haircut, hair color, brow wax and nails appointment. Maxim will also collect work clothes for Dress for Success and give out rewards points for eligible customers. Maxim is also planning to host a professional skin care and make-up tutorial and workshop later this spring.

The goal of the event is to help women feel confident and able to succeed.

Toni Marie Allocco, co-owner of Maxim, and Daijah Barnes, boutique donations coordinator at Dress for Success, joined us on Good Day Rochester to explain what's happening and why they're teaming up.

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