New local coffee company shares proceeds with charity

Some of the causes benefiting from Awareness Coffee include peace. autism, veterans and breast cancer.

Awareness Coffee Co. not only serves us delicious coffee, but is also giving back to charities.

50 percent of the company's profits go to charitable organizations.

The company has several different varieties, each with a unique design, that each raise money for a cause, from breast cancer to veterans to pediatric cancer.

Customers can choose which cause they'd like to help at checkout.

Owner Sean Michele joined us on Good Day Rochester to explain the mission, how you can get some Awareness Coffee and give back at the same time.

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