'Dashing for Daystar' hoping to go viral
In 2014, the Ice Bucket Challenge helped raise $114 million for ALS research. Now in 2018, a local organization is trying to repeat that success, with a different twist.
Daystar provides care for medically fragile children. The Dashing for Daystar challenge encourages people in the Rochester area and beyond to pay $10, run a 40-yard dash at work, then post it to social media with the hashtag #dashingfordaystar and challenge others to do the same.
Paychex CEO Martin Mucci challenged Doug Emblidge to take the challenge, and he accepted. He squared off with Mike Schwabl from Dixon Schwabl in a 40-yard race in the 13WHAM News hallway. Ashley Doerzbacher, Jennifer Johnson, Alexis Arnold and other 13WHAM employees also took part, helping raise money for Daystar this morning.